Meridian Daily News

Wendy’s Cold Shoulder: Why Wall Street is Freezing Out the Frosty Maker

By Evelyn Hartwell · 6 min read

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The ticker doesn’t lie, even when the marketing department tries to.

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On a Tuesday that felt particularly heavy for the fast-food sector, Wendy’s (WEN) shares dipped to a 52-week low of $16.36.

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I remember covering the 2008 crash from a desk in London.

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It started with a comment that should have stayed in the boardroom.

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Wendy’s backtracked fast.

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Trust is a currency.

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