The Suit is a Hoodie Now: Inside Luxury’s High-Stakes Streetwear Pivot
By Sofia Laurent · 6 min read
FASHION
The lobby of the Ritz during Paris Fashion Week used to be a sea of stiff blazers and the occasional high-heeled stumble.
FASHION
Streetwear is no longer an intruder in the house of luxury.
FASHION
For years, we’ve heard the same tired debate: is streetwear dead? Critics pointed to the cooling of the sneaker market and the rise of 'quiet luxury' as evidence that the hoodie’s reign was over.
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The most visible example of this shift is Pharrell Williams’ ongoing tenure at Louis Vuitton.
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Consider the [Fear of God Eternal collection](https://fearofgod.com/collections/eternal).
FASHION
As we noted in [The Hype is Dead, Long Live the Hoodie: Luxury’s Streetwear Fixation Grows Up](/news/the-hype-is-dead-long-live-the-hoodie-luxury-s-streetwear-fixation-grows-up), the industry is fi…