Meridian Daily News

The Ring Cycle: Why Big Tech Is Finally Moving to Your Finger

By Marcus Osei · 6 min read

TECH

The first time I saw an Oura ring in the wild, it was 2018 at a tech mixer in San Francisco.

TECH

Fast forward to 2024, and the landscape has shifted violently.

TECH

For years, the wearable market was a two-horse race between the smartwatch and the fitness band.

TECH

Enter the smart ring.

TECH

To understand why we're here, you have to look at the failure of early 'ambient' tech.

TECH

The ring succeeds where the pin and the glasses often fail because it exploits an existing habit.

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