Meridian Daily News

The Ring Cycle: Why Big Tech Finally Wants Your Finger

By Marcus Osei · 7 min read

TECH

The man sitting across from me at a coffee shop in Palo Alto last month wasn't checking his watch.

TECH

He was wearing an Oura Ring Gen 3.

TECH

It’s about time.

TECH

To understand why the smart ring is booming now, we have to look at why it failed for so long.

TECH

Oura, the Finnish company that pioneered this space in 2013, spent nearly a decade perfecting this.

TECH

For a long time, the wearable market was a binary choice.
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