The Pragmatic Pivot: Why Emerging Designers Are Junking the Gimmicks
By Sofia Laurent · 7 min read
FASHION
The coffee was cold and the mood was colder.
FASHION
Inside, the show didn't feature a robotic arm or a celebrity cameo.
FASHION
For the last half-decade, the fashion industry has been addicted to the 'viral moment.' We saw it everywhere: Coperni’s spray-on dress, MSCHF’s big red boots, and the increasingly absurd sets that …
FASHION
We’ve seen this pattern before, usually following an economic boom.
FASHION
As we noted in our analysis of [the brutal new math of fashion week](/news/the-brutal-new-math-of-fashion-week-survival-above-spectacle), the cost of staging a traditional runway show has ballooned.
FASHION
In New York, the buzz is no longer about who is throwing the wildest after-party.