Meridian Daily News

The Hoodie in the Boardroom: Streetwear’s Final Conquest of Luxury

By Sofia Laurent · 7 min read

FASHION

The air in the Louis Vuitton showroom on Pont Neuf was thick with the scent of expensive leather and the nervous energy of a hundred buyers.

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Streetwear has officially graduated.

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For years, we’ve talked about the 'crossover.' We’ve analyzed the Supreme x Louis Vuitton collaboration of 2017 as the 'Big Bang' of this era.

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Walk through SoHo or Mayfair today and you’ll notice a shift.

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This isn't about shouting; it's about whispering to those who understand the language.

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Take the current obsession with the [Arc'teryx Beta Jacket](https://arcteryx.com/us/en/shop/mens/beta-jacket).
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