The End of the Stunt: How a New Guard is Reclaiming the Runway
By Sofia Laurent · 5 min read
FASHION
The room was so quiet you could hear the friction of silk against the floor.
FASHION
For the better part of a decade, the fashion industry has been addicted to the 'moment.' We’ve seen it all: the upside-down dresses, the mud-pit runways, the fire-breathing sets.
FASHION
We are entering a period of radical sobriety.
FASHION
It was fun while it lasted, wasn't it? The spectacle kept the lights on when the clothes weren't enough.
FASHION
This shift is largely a reaction to the 'clutter' of the digital age.