The End of the Spectacle: Why Fashion’s New Guard is Choosing Reality
By Sofia Laurent · 6 min read
FASHION
The air in the basement of a converted warehouse in East London was thick with the scent of industrial steamers and cheap espresso.
FASHION
For the better part of a decade, the path to success for an emerging designer was clear: create a 'moment.' If you could get a supermodel to wear something impossible, or if you could turn your run…