The End of the Runway Circus: Why Fashion Just Got Real Again
By Sofia Laurent · 6 min read
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The air in the basement of a disused office block in London’s 180 Strand was thick with the scent of damp concrete and expensive cigarette smoke.
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Instead, there was a jacket.
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This is the vibe shift we’ve been waiting for.
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For a while there, things got a bit silly.
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I remember speaking to a senior buyer for a major New York department store during the height of the 'circus' era.
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As we noted when we covered how [Fashion Week finally found its soul again](/news/beyond-the-circus-why-fashion-week-finally-found-its-soul-again), the correction was inevitable.