The End of the Influence Era: Fashion’s New Obsession with Clothes
By Sofia Laurent · 6 min read
FASHION
The air in the basement of a repurposed warehouse in SoHo was thick with more than just the usual pre-show hairspray and nervous energy.
FASHION
For years, the fashion week circuit felt like a frantic arms race for the most likes.
FASHION
To understand where we are, we have to look at what we’ve just survived.
FASHION
This shift is partly a response to [The End of the Gimmick: Why Fashion Week is Finally Growing Up](/news/the-end-of-the-gimmick-why-fashion-week-is-finally-growing-up), a trend we've been tracking…
FASHION
Fashion Week has historically been a loss leader.
FASHION
We saw this play out in the late 2010s, where several 'it-brands' folded despite having massive social media followings.