Meridian Daily News

The End of the Gimmick: Why Fashion Week is Finally Growing Up

By Sofia Laurent · 5 min read

FASHION

The air in the cavernous warehouse on the outskirts of Paris was thick with the scent of expensive cedar and damp concrete.

FASHION

It felt like a revolution.

FASHION

For the last half-decade, the 'Big Four'—New York, London, Milan, and Paris—have felt more like content farms than trade shows.

FASHION

The pendulum has swung.

FASHION

Take the rise of names like Peter Do or the sudden obsession with the Row-adjacent minimalism coming out of New York.

FASHION

This isn't just an aesthetic choice; it’s a survival strategy.

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