Meridian Daily News

The Death of the Hypebeast: Why Luxury Finally Ate Streetwear Whole

By Sofia Laurent · 5 min read

FASHION

I stood in a dimly lit showroom off the Rue de Rivoli last month, watching a buyer from a major London department store run his fingers over a sleeve.

FASHION

This is the state of fashion right now.

FASHION

Streetwear hasn't just influenced luxury; it has effectively become it.

FASHION

To understand where we are, we have to look at how we got here.

FASHION

That moment validated the idea that a hoodie could be a Veblen good.

FASHION

But the novelty wore off.
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