The $10K Soloist: Inside the Rise of the High-Margin One-Person Business
By Evelyn Hartwell · 5 min read
BUSINESS
The coffee shop in downtown Austin is loud, but Sarah—a 31-year-old former marketing director—doesn't seem to notice.
BUSINESS
She has no employees.
BUSINESS
The $10,000-per-month threshold has become something of a holy grail in the online business world.
BUSINESS
For years, the path to growth in business was linear: get more clients, hire more people, rent a bigger office.
BUSINESS
Instead of hiring a full-service firm that charges $20,000 a month to handle everything from social media to SEO, companies are increasingly looking for specialized solo experts.
BUSINESS
This shift is driven by the same forces making the stock market jittery.