Meridian Daily News

Messi vs. The Blue Sharks: The High-Stakes Business of a Giant-Slaying

By Evelyn Hartwell · 6 min read

BUSINESS

The air in the boardroom at FIFA’s Zurich headquarters is usually thin, filtered, and quiet.

BUSINESS

This isn't just a game.

BUSINESS

When we look at the numbers, the disparity is staggering.

BUSINESS

Lionel Messi is no longer just a player.

BUSINESS

For sponsors, an Argentina exit in the Round of 16 is a nightmare.

BUSINESS

But the brand isn't just about Messi.
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