Desert Gold: Why Warner Bros. Is Betting Everything on Dune 3
By Evelyn Hartwell · 5 min read
BUSINESS
The air in the boardroom at Warner Bros.
BUSINESS
It’s official: *Dune 3*—or *Dune: Messiah*, to the purists—is in active development.
BUSINESS
But don't mistake this for a standard Hollywood cash grab.
BUSINESS
When the first *Dune* was released in 2021, the industry was skeptical.
BUSINESS
What they missed was the pull of the 'Event.' Audiences didn't just want to watch *Dune*; they wanted to experience it on a screen the size of a suburban house.