Beyond the Gimmick: Why Fashion’s New Guard is Obsessed with Utility
By Sofia Laurent · 6 min read
FASHION
The rain was coming down in sheets outside a concrete garage in the 11th Arrondissement last Tuesday.
FASHION
For nearly five years, we’ve been living through the tyranny of the 'viral moment.' We saw Coperni spray-paint a dress onto Bella Hadid and Weinsanto send out a model in a literal wedding cake.
FASHION
It’s easy to see why we got here.
FASHION
The shift is partly due to the fact that [fashion’s new obsession with clothes](/news/the-end-of-the-influence-era-fashion-s-new-obsession-with-clothes) has finally eclipsed the desire for digital …
FASHION
Take Hodakova, the Swedish brand that recently won the LVMH Prize.
FASHION
Behind the scenes, the financial pressure on emerging designers is immense.